“It’s smart and eco-friendly. It looks good, it’s secure and it fits our brand better than QR codes

- Project Manager, Lush

Lush pride themselves on their vegan, ethical and cruelty-free products. And their “naked packaging”.

Lush had the vision of reducing the environmental impact of product packaging by upgrading it to meet the demands of the 2020s: smart re-usable packaging which the consumer can interact with via the scan of on-brand smartcodes. As world-leaders in custom scannable codes, Quikkly was uniquely positioned to help and the Lush-code was developed. Lush customers can scan Lush codes with the Lush app to see each product’s ingredient list, benefits and how to use it.

Launched in connection with the LUSH X ASOS campaign in June 2021, look out for more Lush codes in the coming months.